Want to know what is important for your customer? What is noticed at the first sight, and where gaze is fixated for longer? Are the elements essential for your sales and the image of your brand are remarkable or invisible?
We are running eyetracking researches using best devices and software of SMI. We’ re testing all forms of advertising, commercials, layouts, websites and sale brochures. Thanks to mobile eyetracking we are able to verify the effectiveness of the POS and we will help you optimize your sales area, the store shelf and merchandising standards.